USD1 stablecoin has reached $5 billion in circulation, driven by aggressive Binance USD1 promotions that have made the Trump stablecoin one of the world’s top cryptocurrencies. About 85 percent of all USD1 stablecoin holdings are in Binance accounts, according to data firms Arkham and Nansen.

World Liberty Financial, the Trump family’s crypto venture, celebrated this milestone last month. The company, run by Eric and Donald Trump Jr. alongside the Witkoff family, has partnered closely with Binance to boost USD1 stablecoin adoption through fee waivers and reward programs.
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How Binance USD1 Promotions Propel Trump Stablecoin and World Liberty

Binance eliminated trading fees for USD1 stablecoin conversions in December, making it cheaper for customers to acquire the Trump stablecoin. The exchange also launched the USD1 Booster Program, offering interest rates up to 20 percent on holdings.
Jonathan Reiter, co-founder of ChainArgos, had this to say:
“Most of the money is sitting within Binance, and has really always sat within Binance. They are the main trading venue for this.”
On January 22, Binance announced customers holding USD1 stablecoin would share $40 million in rewards. Over the next week, USD1 stablecoin trading volume jumped nearly $2 billion.
World Liberty Financial Revenue Model

World Liberty Financial invests deposits in government money-market funds generating about 4 percent annual returns—translating to $200 million in potential revenue on $5 billion. A company spokesman said promotional incentives were funded by World Liberty, calling this “standard practice” for stablecoin issuers.
World Liberty provided promotional funding to Binance and other exchanges, according to the spokesman:
“World Liberty provided a marketing budget to Binance and other non-U.S. digital asset exchanges, which they spent entirely at their own discretion.”
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Political Scrutiny and Conflicts

The Binance-World Liberty partnership has faced scrutiny from Congress and ethics experts due to conflict-of-interest concerns. President Trump pardoned Binance founder Changpeng Zhao in October after Zhao served four months for money-laundering violations.
Senator Elizabeth Warren and Senator Jeff Merkley wrote to ethics officials:
“The opportunities for grift—in which the Trump administration offers favors to the U.A.E. or to Binance in exchange for their massive payouts—are mind-boggling.”
The GENIUS Act, signed by Trump, prohibited stablecoin issuers from offering interest directly but allowed exchanges to do so—creating a regulatory workaround. Lee Reiners, a crypto expert at Duke University, stated:
“Trump has direct skin in the game because of World Liberty and USD1.”
Early in 2025, UAE-backed firm MGX invested $2 billion in Binance using USD1 stablecoin, which is the largest such transaction ever. Zach Witkoff, World Liberty’s CEO, said:
“We thank MGX and Binance for their trust in us. It’s only the beginning.”
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