Bitcoin
February 6, 2026
The Super Bowl wasn’t the only star of the weekend as the ai.com deal, one of the most ambitious bets on the future of artificial intelligence, came into fruition. The AI agent service got its shining moment in a commercial during Super Bowl 60 to an audience of over 100 million viewers.
Marszalek announced on X :
“I purchased Ai.com in April. Since that time, we created a team that has been steadily building. There are always twists and turns, but I’m excited with our first launch this Sunday during the Super Bowl.”
Betting on the AI.com Domain
Kris Marszalek, co-founder and CEO of Crypto.com, purchased the Ai.com domain for an estimated $70 million and paid in cryptocurrency. The AI agents will be more than chatbots; they can perform everything from managing emails and scheduling meetings to cancelling subscriptions, completing shopping tasks, and planning trips. In a press release speaking on the AI.com deal, he says:
“We are at a fundamental shift in AI’s evolution as we rapidly move beyond basic chats to AI agents actually getting things done for humans.”
Marszalek is anchoring his niche to mainstream concept, just like he did in cryptocurrency to the ai.com domain. The transition marks a definitive shift from passive chatbots to proactive digital workers, signalling what many experts believe is the dawn of the AGI (Artificial General Intelligence) era.
Super Bowl Was a Catalyst
The Ai.com Super Bowl commercial appears to have been a hit. Hours after its debut, the website crashed due to heavy traffic. Marszalek acknowledged on his X account that:
“Insane traffic levels. We prepared for scale, but not for THIS.”
On the business front, has already rippled through tech markets and corporate boardrooms. The CEO has already received what he calls an absolutely insane amount of money” in exchange for the domain, but he’ll hold onto it for now.
Ultimately, Marszalek is pushing a long-term vision:
“Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other, vastly and rapidly expanding agentic capabilities and accelerating the advent of AGI.”
If successful, this network could be a milestone on the path toward AGI.