Markets
March 20, 2026
Ripple went directly to decision-makers at the start of 2026, surveying more than 1,000 finance leaders across banks, asset managers, fintechs, and corporates. The results of the Ripple digital asset survey are fairly clear. Digital assets are no longer a neglected or sidelined topic. This comes as XRP ETF inflows in March 2026 were seen crossing $1.4 billion. The latest rise gives a clearer picture of where XRP’s institutional adoption stands.
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89% of Finance Leaders Say Crypto Custody Is Now a Top Priority in 2026
Ripple’s survey shows 72% of respondents now see digital asset services as necessary to stay competitive. At the same time, 89% said digital asset custody is a top priority heading into 2026, especially when choosing partners or building out systems. Security, compliance, and control over assets are now central to those decisions.
There’s a similar tone when it comes to how these assets are being used. In Ripple’s latest finance survey, nearly 74% of finance leaders said stablecoins are useful for managing cash flow and working capital in 2026. That is a shift away from the usual payments narrative and into something closer to treasury operations. The report read,
“Among digital asset use cases, financial leaders are the most bullish on stablecoins. Increasingly, they see them as tools for treasury management — a more conservative arena exploring the undeniable benefits of using blockchain technology to move value.“
Also Read: Bitcoin Erases All Weekly Gains and Tests $70K as Iran War Kills Rate Cuts
XRP ETF Volumes Rise
At the same time, market flows are moving in a positive direction. It should be noted that XRP ETF inflows have crossed $1.4 billion in net inflows since January 2026. Demand was seen holding steady through early March.
XRP products like these are lowering the barrier to entry, and institutional adoption is starting to show up in allocation decisions. Recently, it was revealed that Goldman Sachs held the largest reported position in spot XRP ETFs at the end of 2025.
In addition, Grayscale has already framed XRP as a “battle-tested” asset in diversified portfolios. This shows how it is being positioned internally. The firm’s head of research also noted how XRP was underpriced and that clearer regulations could boost the altcoin’s price. Amidst this, the Securities and Exchange Commission (SEC) categorized XRP as a digital commodity and squashed all security claims.
It looks like no one is asking if digital assets belong anymore. The more relevant question seems to be who builds fast enough and who gets stuck waiting.
Also Read: XRP Ledger ATH Hits 7.7M Wallets for First Time in 13 Years, Price Up 14%
