Nike Stock Rises as Tim Cook, CEO Elliott Hill Buy Shares Near Lows

Nike stock moved slightly higher in after-hours trading this week. This followed insider purchases by two of the firm’s senior figures. Apple CEO Tim Cook, who sits on Nike’s board, and Nike Inc CEO Elliot Hill both bought shares within days of each other. The purchases come at a time when the stock has been under pressure, making the timing more notable than the size of the buys.

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Nike Insiders Step In With $2M in Buys as Shares Slide

According to the filings with the US Securities and Exchange Commission (SEC), Tim Cook purchased 25,000 shares at an average price of $42.43 earlier this month. After the transaction, he holds 130,480 shares directly.

Elliott Hill disclosed a separate purchase of 23,660 shares at $42.27 per share. This amounted to close to $1 million. Following the buy, Hill holds 265,247 shares.

Both transactions were made within days of each other and at the same price level, as Nike stock continues to trade near recent lows. The broader trend has been weak. Nike’s stock is down about 30% so far in 2026. It has declined significantly over a longer period. Currently, NKE is priced at $44.20 following a 3.01% daily rise.

Matthew Boss, an analyst at JPMorgan, said the company still faces operational challenges. He noted that, “the tone was it’s going to be a heavy lift from here.” Speaking about Hill, Boss further said,

“If he had the opportunity to go back would have acted faster with the sportswear space.”

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Analysts See Upside as JPMorgan Says Nike Can Be Great Again

Despite the decline, analyst sentiment remains somewhat positive. Data from TipRanks shows a “Moderate Buy” consensus on Nike. Based on estimates, the average price target stands at $60.90, which is roughly 38% above recent trading levels. Forecasts vary widely, with the high end reaching $90 adn the low at $48.

Meanwhile, JPMorgan’s analyst struck a more long-term note on the company’s outlook. He said,

“I think it will be a good company again. I think it’ll be a great company again.”

Insider buying does not necessarily mean a major turnaround. But it does draw attention when it comes from senior leadership. Despite its bleak performance this year, the analyst community remains relatively optimistic.

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