Roblox Stock Under Pressure as Company Announces $3 Billion Buyback

Key Takeaways

• Roblox announced its first-ever Roblox stock buyback program, authorizing up to $3 billion in repurchases as RBLX stock remains under pressure in 2026
• Child safety groups filed an FTC complaint alleging that Roblox uses platform features that encourage excessive spending and engagement among children
• Roblox generated $4.9 billion in revenue in 2025, while only a small percentage of users accounted for platform spending through virtual currency purchases

Roblox stock has spent most of 2026 under pressure. This is even as the gaming company continues reporting strong revenue growth and rising user numbers. This week, Roblox announced a $3 billion share repurchase plan. It marks the company’s first major buyback effort since going public. The move briefly lifted RBLX stock in after-hours trading. But it arrived at the same time child safety groups were asking regulators to investigate how the platform handles spending, engagement, and communication features used by younger players.

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Roblox Is Trying to Calm Investors While Child Safety Concerns Continue to Grow

Roblox said its board approved a stock buyback program authorizing up to $3 billion in repurchases. $1 billion is expected to be deployed over the next year. The company said the buyback would help reduce the impact of employee stock grants on existing shareholders. CFO Naveen Chopra said in a statement,

“Today’s authorization of Roblox’s first-ever share repurchase program is a testament to our confidence in the long-term opportunity ahead.”

The announcement gave RBLX stock a modest boost in extended trading. But the shares remain down sharply this year after weaker bookings guidance and slowing engagement trends. Analysts at Macquarie recently lowered their price target on Roblox. They pointed to the impact of new safety and parental control features that have affected user activity.

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One Parent Said Their 10-Year-Old Spent $7,000 on Roblox

The buyback news landed during the same week that advocacy groups Fairplay and the National Center on Sexual Exploitation asked the FTC to investigate Roblox’s child safety practices.

The complaint focuses heavily on the platform’s virtual economy and engagement systems. Roblox uses its in-game currency, Robux, for avatar upgrades, game passes, and digital items. The filing argues that younger users may struggle to understand real-world spending inside the system.

One parent cited in the complaint said their 10-year-old daughter spent more than $7,000 on Roblox purchases over two months.

The groups also raised concerns about reward streaks, loot boxes, and chat systems. They say encourage excessive engagement and exposes children to inappropriate interactions.

Roblox rejected the claims and said most experiences on the platform are free. The company also said only 1.4% of its 132 million daily active users make purchases.
Roblox reported $4.9 billion in revenue in 2025, up 36% year over year.

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